Amazon Vs Shopify, a comparative analysis of sales channels

eCommerce / By Himanshu

Current State Online selling has seen a phenomenal business growth, particularly in the past couple years, hastened primarily due to the worldwide covid pandemic. In most part, the growth, has been largely visible due to marketplaces like Amazon,, Flipkart (India) and even eBay (online auction portal) to name a few. Additionally, there has also …

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SME's (Small and Medium Enterprises) existential challenge

Business / By Himanshu

The advent of eCommerce and newer channel's for doing business, has created a paradigm shift in the way business is conducted. While bigger corporates with larger budgets (and other resources) at disposal are relatively better positioned, to adjust to the changing needs, SME's have often struggled, dealing with the nuances of eCommerce. SME leaders, particularly …

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Accelerating business growth using Google Ads

Business / By Himanshu

Google ads will play a critical role, in accelerating business growth for Small and Medium Enterprises. An overview and outlining the key steps, to successfully move, in that direction.Google has changed the way, business is conducted in the 21st century. World over the term 'Google' is used interchangeably for online searches and justifiably so, …

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About author

Himanshu Parab, has over 20 years heading product development, ecommerce and global delivery.